Google Shopping

Google Shopping


Google Shopping tool lets you list your store’s products on Google with ease. Sync your catalog, showcase your items in search results, and reach millions of potential customers — all managed from one platform.

Setup Google Shopping

Connect Your Google Account

  1. From your FastCommerce admin, go to Channels > Google Shopping, and click Setup.
  2. On the Google Shopping page, connect your Google Account.

Connect a Google Merchant Center Account

  1. On the Google Shopping page, select your Google Merchant Center account, then click Connect.

Verify your online store by adding an HTML tag

  1. In your Google Merchant Center, find the HTML tag verification code.
  2. Copy the code and paste it into the verification field in FastCommerce, then click Save.
  3. Go back to Google Merchant Center and click Verify your online store.

Setup Google Merchant Center account

  1. In your Google Merchant Center, finish any required settings.
  2. Then return to FastCommerce and click Check Verification.

Product Source

  1. Choose your product source — either All Products, Selected Products, or Selected Categories — and click Save.

Category Mapping

  1. Match your store categories with the corresponding Google categories, then click Save.

Product Sync

  1. When all settings are complete, click Product Sync.
  2. After reviewing your mappings, click Start Importing.
  3. Your selected products will then be automatically synced to Google Shopping.

View Product feed

  1. From your FastCommerce admin, go to Channels > Google Shopping, and click Manage.
  2. On the Google Shopping page, you can view your product feed, including which products are synced and their current status in Google Merchant Center.

Product Feed Status

Approved – The product has been successfully approved by Google and is visible on Google Shopping.
Pending – The product feed has been submitted but is still under review by Google.
Disapproved – The product was rejected by Google due to missing or incorrect information. Check your Merchant Center account for details and fix the listed issues.