Contents are the email designs used in campaigns. You can use pre-built templates or create your own custom content from scratch.

1. Navigate to Marketing > Audiences > Contents
2. Click Add Blank
3. On the content editing page, enter a content name
4. Use the editing toolbar to add elements such as text, images, and featured products
5. Click Save
   

You can also create content by uploading code:

1. Navigate to Marketing > Audiences > Contents
2. Click Upload Code
3. On the content editing page, enter a content name
4. Paste your code directly or upload a file using the upload option
5. Click Save